Uber x Planned Parenthood — Saphrinna Phin

Saphrinna is a Cambodian-American visual designer based in New Jersey, specializing in marketing design and brand identities. She completed a Bachelor of Fine Arts in Communications Design with an emphasis in Graphic Design at Pratt Institute.

Currently a Designer at M Booth.

Resume

08 Uber x Planned Parenthood

2022

Advised by Bethany Martin.

TOOLS
Photoshop, Illustrator, In Design

DURATION
3 Weeks

CREATIVE BRIEF

Launch a new brand strategy in a form or expression that is relevant to both your chosen brand’s and consumer’s characteristics and values. Choose platforms that are relevant to the brand and consumer audience. Include at least 3 initiatives or campaigns for the launch.

RESULT

I collaborated with my team to create three initiatives that could be seamlessly integrated into the Uber application:

Donation Page: A feature within the Uber app that allows users to donate directly to Planned Parenthood.
Designated Planned Parenthood Car: A special ride option where 1 cent per ride is donated to Planned Parenthood.
Contraception Delivery: Adding contraception delivery under the Services tab in the Uber app, providing easy access to necessary health resources.

PRESENTATION DESIGN PROCESS

For my group, I lead in designing and crafting the presentations for this project. I focused on creating a visual narrative that clearly communicated our campaign's objectives and initiatives.

Research: I began by researching Uber's brand and target audiences to ensure our presentation's tone, visuals, and messaging aligned with their values and aesthetics.

Design Layout: I structured the presentation with a clean design, using Uber’s and Planned Parenthood’s colors and typography to maintain brand consistency. I also used imagery and infographics to make data and campaign details easily digestible.

Collaborative: I worked closely with my team to iterate on the presentation, incorporating feedback and making refinements to ensure that our ideas were communicated effectively.

Final Delivery: The final presentation was delivered with a professional and clean look, showcasing our campaign ideas in a way that was both visually appealing and informative.

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