SAPHRINNA PHIN ABOUT
Saphrinna is a designer & illustrator based in the NYC Metropolitan Area with a BFA from Pratt Institute. She specializes in digital campaigns in the tech/developer space, translating complex concepts into compelling design and illustration.
Currently a Designer at M Booth.
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INYUN2023
Advised by Daisuke Endo.
View my research here.
TOOLS
Photoshop, Illustrator, After Effects, Figma
DURATION
3 Months
CREATIVE BRIEF
Expand a product (narrative) into a physical space to create immersive and participatory experiences.
RESULTI expanded on the A24 film, Past Lives and its concept with in-yun (fate), a theme portrayed in the film through the relationship between the characters, Nora and Haesung. The movie explores the possibilities of coming together in the present, past, and future. Using the theme of in-yun, I translated the nostaglic memories of Nora and Haesung from the movie into scents, allowing others to relive their moments.
WHAT IS INYUN?
"인" (in) stands for a person, while "연" (yeon) means connection or fate. Together, "인연" (inyun) represents the idea of a meaningful human connection or relationship.
But, what if moments of inyun can be seen not as just from relationships between people but also memories and places? And what if those memories, places, and people are translated into a scent?
With candles, it can bring a piece of your past into your present, allowing you to relive those cherished moments in a personal way.
MISSION
Inyun Candles believe in the power of scent to take you back to the moments of your past. We capture the thousands of layers of in-yun that we have with others and places.With every candle, we aim to bring a piece of your past into your present, allowing you to relive those cherished moments in a personal way.
POP UP
A public pop up installation showcasing the memories of one of the candles, Past Love that is based on Nora and Haesung’s in-yun.
INTERACTIVE QUIZ
A quiz for customers to create their own customizable scented candle based on their in-yun, memories, places and people.