SAPHRINNA PHIN ABOUT
Saphrinna is a designer & illustrator based in the NYC Metropolitan Area with a BFA from Pratt Institute. She specializes in digital campaigns in the tech/developer space, translating complex concepts into compelling design and illustration.
Currently a Designer at M Booth.
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BINCHOTAN2024
Advised by Daisuke Endo.
TOOLS
Photoshop, Illustrator, InDesign
DURATION
3 Months
CREATIVE BRIEF
Transform an essential product or commodity into a unique offering that adds significant value and into an immersive physical environment that effectively communicates its underlying concept.
RESULTI chose the commodity, activated charcoal and delved into its water filtration aspects. I conceptualized and developed a water filter brand that uses a binchotan charcoal to naturally purify water through an ancient Japanese method. Through this brand, it can provide new solution to provide an environmentally friendly way of water filtration that was used in Japan for many generations.