SAPHRINNA PHIN 
ABOUT


Saphrinna is a Cambodian-American visual designer based in New Jersey, specializing in marketing design and brand identities. She completed a Bachelor of Fine Arts in Communications Design with an emphasis in Graphic Design at Pratt Institute.  

Currently a Designer at M Booth.

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Email
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01 KHMER JOY

Reimagining mental health through a Cambodian-centric lens by the making of a cultural wellness toolkit.

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Publication
Packaging
Intervention






02 LET’S MANGO

Conceptualized and designed a brand identity for a dessert café that specializes in desserts and beverages using mangoes.

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Branding
Illustration
Print






03 YAHOO!

Yahoo! is a global media and tech company connecting people to their passions. They reach almost a billion people worldwide, bringing them closer to what they love, from finance and commerce to gaming and news – with trusted products, content and tech.

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Internship
Branding
Apparel
Advertising






04 INYUN

Expanded on the A24 film, Past Lives into a physical product to create immersive and participatory experiences.

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Branding
Packaging
Speculative






05 WEBTOON ENTERTAINMENT

WEBTOON is a South Korean webtoon platform by Naver Corporation, providing hosting for webtoons and compact digital comics. 

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Internship
Social Media
Mobile App





06 BINCHOTAN

Transformed the essential commodity, charcoal into a product that adds significant value and that effectively communicates its underlying concept.

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Branding
Packaging
Speculative






07 REFLECTION

Used analog (picture-making tools) such as a reflective mylar sheets and LED lights to create human-made illusions.

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Experimental
Image-Making
Publication






08  Uber x Planned Parenthood

A collaborative and speculative marketing campaign for Uber partnering with Planned Parenthood to spread awareness on reproductive healthcare and ensure access on their services in the United States. 

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Branding
Presentation
Speculative






09 BLOO

Designed a music buddy mascot named BLOO. 

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Branding
Illustration
Mascot





09 ILLUSTRATIONS

A collection of illustrative work by Saphrinna Phin. 

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Illustration
Play




© 2024 SAPHRINNA PHIN